KARE Brand Identity Guidelines

Our visual identity reflects our core values: compassion, connection, and care. Minimalist, professional, and serene.

Logo Identity

The KARE logo represents human connection and support. On top, the crown comprised of people representing humanity is supported by the loving hands of God.

On Light Background

On Dark Background

Standard Logo - Dark Black

Standard Logo - White

Wide Logo - Color

Wide Logo - White

White stripped logo

Color Palette

A soothing blend of vibrant purples and deep oceanic blues — purple represents the royalty of the Kingdom, and blue represents the lifeblood of man as it runs through our veins.

KARE Purple

#A855F7

Royalty of the Kingdom

Serene Blue

#0EA5E9

The Lifeblood of Man

Deep Slate

#0F172A

Typography & Backgrounds

Pure White

#FFFFFF

Space & Clarity

KARE Dark Black

#333333

Primary Dark Anchor

Typography

Balance between elegant tradition and modern clarity.

Heading Font / Elegant Serif

Cormorant Garamond

"Helping you where you are in your life."

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Body Font / Clean Sans

Inter

We are a group of providers meeting you where you are in your life to help with counseling, connection, and care. We help couples, families, and individuals of all ages.